How to Build an Executive Coaching Business

Presenters: 
Susan Franzen and Joe Garbus

Location: Online Zoom Meeting 

Online Networking - 6:30-7pm

Presentation/Q&A - 7-8 pm

Non-Member Registration: $15

Member Registration: $5

Student Registration: Free

No refunds are granted within 24 hours of event.

Program Description:

 How to Build an Executive Coaching Business

Program description

You’ve made the investment to get the necessary experience and certifications to become an executive coach. But, getting the skills and certifications are only the beginning. How do you build a book of business? How do you determine what clients look for when hiring a coach? If you are internal, what criteria do you use to select a coach for an internal client?

In this highly interactive panel discussion, learn what it takes to go from wanting to be a coach to building a thriving coaching business. You will hear the nuts and bolts of how to start finding clients, the importance of building strategic relationships with partners, and discovering trusted collaborators to enable you to scale up your coaching services and increase your impact. In this discussion we will explore the criteria clients use when looking to engage a coach. In addition, this dialogue will help you make choices around being part of a consortium or being an individual practitioner. You will be able to get candid answers from experts with deep expertise and experience in our field.

By the end of this discussion, we expect new coaches will have the necessary information to go from “I want to be a coach, to I can do it.” For experienced coaches you will gain insights that will help you increase your performance and help your clients. And if you are internal, you will be able to understand the criteria that make the best "match" for your in-house clients.

Come join us!

Speaker Bios:

Susan Franzen: Transformational Leader, Strategic Innovator, and Executive Coach

Susan Franzen is the Founding Principal of PatternShifts, LLC, where she empowers organizations through strategy and leadership development using her innovative "double-helix" coaching approach. Previously, she served as Vice President at AXIOM Learning Solutions and spent 11 years at The University of Texas System, including as Assistant Vice Chancellor. Earlier, she founded LifeU, Inc., a national leadership consulting firm.

Susan holds a Master's in the Neuroscience of Leadership from Middlesex University and numerous professional certifications. She serves on the board of Friends of Kishwauketoe Nature Conservancy and maintains a passion for studying neuroscience and human potential. Susan Franzen | LinkedIn

Joe Garbus, Principal, Accelerate Performance, LLC

Joe Garbus is a seasoned, results-driven coach, facilitator and advisor with over three decades of leadership experience spanning biotech, financial services, media, fashion, and nonprofit sectors.  As Founder and Principal of Accelerate Performance, LLC, Joe’s hallmark approach—Contextual Leadership—aligns individual, team, and company objectives to create environments where clear decision-making and powerful collaboration thrive. With deep expertise, in the areas of coaching, leadership development, and team-building, Joe offers strategic insights on talent strategy, leadership programming, team effectiveness, change management, and cultivating a high-performance culture.

Joe holds a Master's in Human Resource Development from Fordham University and a Bachelor's in English from Dickinson College. When Joe isn’t guiding organizations to success, he enjoys spending time with his family, diving into historical books, collecting vinyl records, listening to music, cooking, and crafting classic cocktails. Joe Garbus | LinkedIn