Driving Business Performance and Transformation at Deutsch Family Wine & Spirits

  • 20 Oct 2021
  • 7:00 PM - 8:00 PM
  • Zoom Meeting


  • FREE

Registration is closed


October 20, 2021

7:00 - 8:00 pm

Virtual Event

Driving Business Performance and Transformation at Deutsch Family Wine & Spirits

Presented by:

Michelle Andersen

Four years ago, Deutsch Family Wine & Spirits (DFWS), best known for its JOSH wine brands, was a growing, but relatively little-known company. While profitable it faced an impending profit plateau. 

Confronting the challenge, DFWS decided to become, within three years, one of the top companies in its industry. To achieve such a lofty ambition they needed to triple the number of brands they could support, and take market share from their competitors. This meant reformulation of the business strategy, reimagining HR business policy, challenging every HR process, and recasting the DFWS approach to talent management.

Now DFWS is one of the top five companies in its industry and is the only one growing market share. Come hear the story of how the talent agenda was the key driver in the transformation process.

You will gain insights into:

- HR's potential role in driving business growth

-Changing corporate culture

-Making HR processes more efficient

Use your expertise and what you learn about DFWS in the session to help plan your next business transformation.


Location: Online Zoom Meeting

The Zoom link will be emailed to registered participants.

Date: Wednesday, Oct. 20, 2021

Time: 7:00 pm

Participant Registration: $15

Preferred Registration: Day before event 

No refunds are granted within 48 hours of event.

Speaker Bio: 

Michelle Andersen is the Head of Human Resources at Deutsch Family Wine and Spirits, where she enjoys putting her experience to work delivering value to the business by transforming leadership, culture and teams. Prior to joining DFWS, Michelle was an Executive Director of HR at Boehringer Ingelheim pharmaceuticals, where she had various roles including leading HR for R&D, a global talent management role based in Germany, and then led a US-wide business transformation. Before joining Boehringer, Michelle spent 6 years at General Electric and 6 years at Pepsi.  She earned a Bachelors in Business from UMASS Amherst and an MBA from Michigan State University. 

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